24-25 Freshman Gems Set — NBA Top Shot
Developed the visual identity for the 24-25 Freshman Gems set on NBA Top Shot, a collection celebrating standout rookies from the new season. The design direction fused a premium, gem-inspired aesthetic with youthful energy—highlighting each player's potential while giving the set a distinct, collectible feel. From key art to social assets, I crafted a cohesive look that elevated the Moments and engaged both new and seasoned collectors.
