23-24 Rookie Debut — NBA Top Shot
The season-opening campaign and first set release, Rookie Debut 25–26 sets the visual direction for the year. This drop introduces a refreshed pack system across utility packs, hard packs, boxes, and cases. Leading art direction and execution, I evolved the original 2022 design into a scalable system applied across product and marketing, delivering a cohesive experience for the next generation of NBA talent.
